Separating “Big Data” Signals From the Noise

NOISE By Cory Treffiletti, SVP Marketing, BlueKai When does big data become a big problem?  When it just adds noise to the seemingly endless cacophony that already passes as a blitzkrieg over the senses. According to many sources the average consumer is deluged by nearly 3,000...
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BlueKai Promotes John Zook to VP of Engineering!

Zook-HS-Web[1] John Zook has recently been announced as the Vice President of Engineering at BlueKai. Since joining BlueKai more than two years ago, John has been instrumental in bringing a data-driven approach to encouraging success from the engineering team. We look forward to his contin...
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Audience Injection & Lost Luggage

Lost-luggage-22 By Stephen Papa, Senior Manager of Product, BlueKai Have questions on any of the terminology below? Check out the BlueKai Glossary.  As I sit on the airport baggage carousel waiting to receive my lost golf bag, I pull out my laptop to check what statistic I am newly a mem...
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