Spring break is rapidly approaching and many travelers have already planned their spring break trips. We’ve analyzed the traits of the typical spring break traveler, check-it out below!

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Everyone knows e-readers like the Amazon Kindle Fire are a must-have gift item (Valentine’s Day, anyone?). But what are the characteristic of a typical e-reader buyer? We visualize them below and offer a glimpse of why e-readers could be the next big advertising platform in years to come!

Click on the infographic below for a larger size.

As featured in GeekWire here

As posted on Forbes.com:

Ever wonder who the most likely buyers are for the Apple iPad? Market data research firm BlueKai put together a nifty infographic that shows that the most likely buyers are males, video game players and (not sure what this means) pet owners. The device is popular, too, with scientists, international travelers, apartment dwellers, vitamin takers and buyers of organic food.

Blue Kai notes that ComScore found that 45.9% of tablet owners live in households with incomes of at least $100,000 a year.

Click on the image below for a larger version of the infographic.